Pernod Ricard plans Myanmar whisky expansion
06 June, 2018
Yoma Strategic Holdings and Pernod Ricard have formed a joint venture company to focus on the production and distribution of whisky in Myanmar.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
